Can the music industry benefit from LinkedIn?
Networking is highly important in the music industry as it can open new doors for you as artist. And when we talk about networking, LinkedIn always come to mind. While it offers a wealth of information and connections valuable to the corporate world, the question remains: is it truly designed to support artists and other creative professionals? Let’s talk about it.
LinkedIn's Networking Power for Music Industry
LinkedIn might not be where you find your next viral dance challenge or discover new artists, but it can be a goldmine for making connections in the music industry. Imagine connecting with your dream manager – way cooler than a cold call, right?
Think of LinkedIn as the backstage pass to the music industry’s VIP section. Here you can connect with managers, booking agents, A&R reps, and other industry folks you wouldn’t normally have access to. Plus, there are tons of music-focused groups where you can share your work, find out what is happening in the music industry and get your name out there to the right people. If you want to know more about why networking is necessary in this industry, check out our blog post
Why Musicians Might Not Be LinkedIn Fanatics
However there’s a catch. Musicians are typically not as active on LinkedIn compared to other social media platforms. This is because LinkedIn is primarily focused on professional networking and career development, which may not align as closely with the needs and interests of musicians. Here are a few reasons why musicians may not be as active on LinkedIn:
- Audience: LinkedIn’s user base consists mainly of professionals and businesses looking to network and build professional relationships. Musicians may feel that their audience, which includes fans, other musicians, and music industry professionals, is not as active on LinkedIn.
- Content: The content that performs well on LinkedIn tends to be more professional and business-oriented, such as industry news, career advice, and professional achievements. Musicians may find it challenging to create content that resonates with LinkedIn’s audience while still staying true to their brand as musicians.
- Platform Fit: LinkedIn’s features and functionality are tailored towards professional networking, job searching, and business-related activities. Musicians may prefer platforms like Instagram, Facebook, and Twitter, which are more visually focused and better suited for sharing music, photos, and videos.
- Time and Resources: Managing multiple social media accounts can be time-consuming, and musicians may prioritize platforms where they already have a strong presence and where they can more easily engage with their audience.
So, if LinkedIn isn’t the perfect solution, what is?
A One-Stop Shop for Music Industry Connections
This is where platforms like musifie come in. musifie was designed specifically for independent artists, creating a one-stop shop where you can connect with everyone in the industry – not just the music side of things. We’re talking music services, non-music services, even venues! With features like seamless collaboration projects and listings to find industry opportunities, musifie equips you with everything you need to jumpstart your career.
The music world is constantly evolving, and being open to exploring different platforms could be the key to unlocking the next big opportunity for your music. So keep creating, keep connecting, and who knows, maybe your next big break is just around the corner.
