The Ultimate Guide to Getting Your Music on Playlists & Boost Your Fanbase
Playlists create a whole mood and can be so fun to make. The most followed playlist on Spotify is ‘Today’s Top Hits’ and it has over 30 million likes. So it’s safe to say that being on a playlist can be a total game changer for independent musicians. Here’s a guide on how to get on playlists and make the most of it.
Just releasing your music isn’t enough. It needs promotion to avoid getting lost in the digital void. But forget empty hype – good promotion starts with authentic music that resonates with listeners.
How to Get Your Music on Playlists
The music industry has changed. Algorithms play a huge role in discovery and recommendations. To know more about how this works, check out our blog post on music discovery and algorithms. However, the human touch hasn’t vanished entirely. Tastemakers and curators still craft incredible playlists and your fans? They’re real people with emotions and preferences!
1. Use Streaming Services
First things first, get your music on all the major streaming platforms like Spotify, Apple Music, and YouTube Music. These are now the digital storefronts where listeners discover new sounds.
2. Verified Your Status
Once your music is out there, getting verified on these platforms adds a layer of legitimacy. Think of it as the blue checkmark on social media – it shows you’re the real deal and establishes trust with potential fans.
3. Cultivate Your Fanbase
In today’s digital world, a strong online presence is your weapon. Build a community on platforms like Instagram, Twitter, and FacebookShare your music, connect with fans, and give them a glimpse into your creative process. The more you engage with listeners, the more likely they are to become your biggest supporters.. To know more about how social media helps music discovery check out our latest blog post.
4. Pitch Before Release
Spotify offers a unique advantage – the ability to pitch your unreleased music directly to their editorial playlists. This is your chance to grab their attention early! Polish your music, craft a killer pitch, and submit your songs using the Spotify for Artists feature.
5. Curate Your Own Playlists
Don’t underestimate the power of creating your own playlists. These can be a great way to showcase your music alongside artists who inspire you, while also introducing your sound to a wider audience.
6. Know Your Niche
Playlists thrive on curation, so understanding your genre and target audience is key. Are you a soulful singer-songwriter perfect for a “Coffee Shop Chill” playlist, or a heart-pounding rock band ideal for a “Workout Bangers” mix? Targeting the right playlists increases your chances of getting noticed.
7. Make Headlines
Getting featured in music blogs, online publications, or radio stations can give your music a major boost. Reach out to journalists and tastemakers who cover your genre. This is because positive press mentions can generate excitement and attract new listeners.
8. Connect with Curators
Playlist curators hold the key to playlist placement. Research curators who focus on your genre and reach out with personalized pitches. Explain why your music would be a perfect fit for their playlist, and keep your message concise and professional.
9. Diversify Your Reach
Don’t limit yourself to just one streaming platform. Cast a wider net by getting your music on various platforms like Apple Music, Amazon Music, and Tidal. The more places your music is available, the more opportunities you have to connect with potential fans.
5 Bonus Platforms to Help You Get on Playlists
Here are 5 platforms to help you get started:
- Indie Shuffle: This website is a blog and playlist curator all rolled into one. They focus on shining a spotlight on independent and up-and-coming artists.
- Soundplate: This platform flips the script a bit. It’s a place for independent playlist curators to showcase their playlists and connect with artists and listeners. So, you might even find some cool playlists to submit your music to!
- SubmitHub: This platform acts as a matchmaker for musicians and tastemakers. They connect you with playlist curators, bloggers, and influencers who can help spread the word about your music.
- Soundcampaign: This service goes global! They help artists from all over the world get their music on playlists managed by curators. Bonus: curators who use Soundcampaign can even earn rewards for discovering new music like yours.
- PlaylistPush: Similar to SubmitHub, PlaylistPush connects you with playlist curators across different streaming services. They can help you get your music featured on playlists that reach a wider audience.
