{"id":386,"date":"2024-03-14T14:08:28","date_gmt":"2024-03-14T08:38:28","guid":{"rendered":"https:\/\/musifie.com\/blogs\/?p=386"},"modified":"2024-03-14T14:22:09","modified_gmt":"2024-03-14T08:52:09","slug":"your-guide-to-music-marketing-tools-for-every-musician","status":"publish","type":"post","link":"https:\/\/musifie.com\/blogs\/your-guide-to-music-marketing-tools-for-every-musician\/","title":{"rendered":"Your Guide to Music Marketing: Tools for Every Musician"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"386\" class=\"elementor elementor-386\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6819213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6819213\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bde2b7\" data-id=\"5bde2b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-384db80 elementor-widget elementor-widget-text-editor\" data-id=\"384db80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In today&#8217;s digital world, getting your music out there is relatively easy, thanks to a bunch of awesome online tools. Whether you&#8217;re just starting out or you&#8217;ve been in the game for a while, these tools can help you connect with fans, promote your music, and grow your audience. In this blog post, we&#8217;re going to dive into some of the best online music marketing tools that every musician should have in their toolkit. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a99c6 elementor-widget elementor-widget-heading\" data-id=\"f0a99c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Website: Your Digital Headquarters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd61ca1 elementor-widget elementor-widget-text-editor\" data-id=\"fd61ca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Think of your <a href=\"http:\/\/app.musifie.com\">website<\/a> as your online home base. Here, fans can discover your music, learn your story, and connect with you directly. Platforms like Wix make creating a professional website a breeze, even if you&#8217;re not tech-savvy. Drag-and-drop interfaces allow you to customize everything, from layout to visuals, ensuring your website reflects your unique style.<\/span><\/p><p><span style=\"font-weight: 400;\">But a website shouldn&#8217;t be a static display. Keep it fresh with regular updates about new music, upcoming gigs, and behind-the-scenes glimpses into your creative process. Think of it as your online diary for your fans! If you\u2019re looking to create a microsite with everything in one place, this is the place for you.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7078980 elementor-widget elementor-widget-heading\" data-id=\"7078980\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Smart Links<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8105168 elementor-widget elementor-widget-text-editor\" data-id=\"8105168\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imagine this: a fan discovers your song and wants to listen to more. They could be bombarded with a dozen different links to various streaming platforms. Enter smart links! Services like Linkfire and SmartURL allow you to create a single, customizable link that directs fans to your music on Spotify, Apple Music, YouTube Music, and more. Linkfire ensures that everything is trackable virtually and lets you target super-specific groups of fans to get more clicks on your links. As you grow, it lets you track new platforms, collaborate with teammates, and unlock advanced features as your music career takes off.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1da627 elementor-widget elementor-widget-heading\" data-id=\"e1da627\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Your Social Media <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bba629 elementor-widget elementor-widget-image\" data-id=\"2bba629\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/asia-woman-micro-influencer-record-live-viral-vide-2023-11-27-04-53-43-utc-1024x540.jpg\" class=\"attachment-large size-large wp-image-374\" alt=\"online music presence with musifie\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fde159 elementor-widget elementor-widget-text-editor\" data-id=\"0fde159\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In today&#8217;s digital age, social media is your direct line to your fans. Platforms like Instagram, Facebook, and Twitter allow you to share updates, post snippets of your music, and engage in real-time conversations with your audience.<\/p><p>But remember, quality trumps quantity! Focus on creating engaging content that resonates with your fans. Use captivating visuals, tell interesting stories, and participate in relevant online music communities. Utilize relevant hashtags to reach a wider audience and consider running targeted social media ads to get your music in front of potential fans who might not have discovered you yet. Pro tip: Respond to comments and messages \u2013 show your fans you care!<br \/>If you want to know how social media helps you get discovered <a href=\"https:\/\/musifie.com\/blogs\/music-discovery-through-social-media-what-you-need-to-know\/\">check out our blog post here<\/a><\/p><p>For example, think of your Instagram profile as a way to sell your cool music stuff, like t-shirts or vinyl records. This is called an Instagram Shop, and it&#8217;s a great way to get fans to buy what you&#8217;re selling.<\/p><p>Here&#8217;s how to set up your Instagram Shop in just 4 steps:<\/p><ol><li>Make sure your stuff is cool! Instagram has rules about what you can sell, so check them out before you get started.<\/li><li>Set up a website to sell from. This could be part of your main website or a separate store for your music merch.<\/li><li>Turn your Instagram into a business profile. You might have already done this, but if not, now&#8217;s the time! You&#8217;ll also need to connect your Facebook page.<\/li><li>Make your posts shoppable! Add little &#8220;shop&#8221; tags to your posts so fans can easily click and buy your awesome music merch.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f167a18 elementor-widget elementor-widget-heading\" data-id=\"f167a18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Email Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b167ac elementor-widget elementor-widget-text-editor\" data-id=\"8b167ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Building an email list is like creating a direct line to your most dedicated fans. Platforms like <a href=\"http:\/\/mailchimp.com\">Mailchimp<\/a> and <a href=\"http:\/\/zoho.com\">Zoho<\/a> make it easy to collect email addresses and send out targeted newsletters with newsletters, updates, exclusive content, and even pre-sale announcements for your music.<\/p><p>A strong email list allows you to build deeper connections with your core audience and keep them engaged in between releases. Remember, your emails should be valuable and informative \u2013 avoid spamming your fans!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7ae8c elementor-widget elementor-widget-heading\" data-id=\"be7ae8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Music Marketing Analytics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e7cca elementor-widget elementor-widget-image\" data-id=\"04e7cca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/algo-1024x620.jpeg\" class=\"attachment-large size-large wp-image-218\" alt=\"music discovery algorithms\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f6b8a elementor-widget elementor-widget-text-editor\" data-id=\"c1f6b8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Data might not be the flashiest tool in your marketing skills, but it&#8217;s a powerful one. Platforms like Spotify for Artists and Apple Music Analytics provide valuable insights into how your music is performing. You can see where your listeners are located, how they&#8217;re discovering your music, and which songs are resonating the most.<\/p><p>Another example is <a href=\"https:\/\/chartmetric.com\/artist-plan?gad_source=1\">Chartmetric<\/a> which is like a super-powered magnifying glass for your music. It shows you how your music is doing in tons of places, not just streaming playlists. Here&#8217;s what you can see with Chartmetric:<\/p><ul><li>Local charts: See how your music is ranking in your area.<\/li><li>YouTube and Twitch: Find out how many people are watching and listening to your music on these platforms.<\/li><li>Social media: Track how your music is doing on Instagram, Facebook, and other social media sites.<\/li><\/ul><p>Here are 3 cool things you can do with Chartmetric to promote your music:<\/p><ul><li>Find new playlists: See which playlists might be a good fit for your music and target those curators with your pitches.<\/li><li>Discover similar artists: Find artists with similar audiences to yours and see what kind of marketing they&#8217;re doing.<\/li><li>Track radio play: See if your music is getting played on local radio stations \u2013 that&#8217;s a great way to reach new fans!<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d0042 elementor-widget elementor-widget-heading\" data-id=\"a7d0042\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Playlisting Power<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff2d03 elementor-widget elementor-widget-text-editor\" data-id=\"5ff2d03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Getting featured on a high-profile playlist can be a game-changer for any artist. But how do you crack the code and get your music noticed by playlist curators?<\/p><p><a href=\"http:\/\/app.musifie.com\">Different platforms<\/a>\u00a0connect you directly with curators across various genres, allowing you to pitch your music for potential playlist placement. Remember to personalize your pitches, highlight what makes your music unique, and keep it concise and professional. Want to know <a href=\"https:\/\/musifie.com\/blogs\/the-ultimate-guide-to-getting-your-music-on-playlists-boost-your-fanbase\/\">how to get on playlists<\/a>? Check out our latest blog post<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba6193 elementor-widget elementor-widget-heading\" data-id=\"3ba6193\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Eye-Catching Visuals:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f025a04 elementor-widget elementor-widget-text-editor\" data-id=\"f025a04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Music is about sound, but visuals play a crucial role in capturing attention online. Platforms like <a href=\"http:\/\/canva.com\">Canva<\/a> and <a href=\"https:\/\/www.adobe.com\/express\/\">Adobe Spark<\/a> offer user-friendly tools to create stunning visuals for your social media posts, album covers, and even lyric videos.<\/p><p>Eye-catching visuals are like a handshake for your music \u2013 they create a strong first impression and draw people in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d79c7e elementor-widget elementor-widget-image\" data-id=\"3d79c7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/our-hands-make-it-all-2023-11-27-05-02-13-utc-1024x683.jpg\" class=\"attachment-large size-large wp-image-329\" alt=\"independent artists making money - streaming royalties\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2d79b elementor-widget elementor-widget-text-editor\" data-id=\"8b2d79b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now you&#8217;ve got a toolbox full of cool online marketing tricks to get your music heard. Remember, the most important tool is your music &#8211; keep making awesome songs, keep getting better, and keep sharing your passion with the world. But with these online tools and a killer strategy, you can turn those clicks into fans who love your music and help you reach reach success.<\/p><p>Having a killer website and rocking social media are just the first steps. The final piece of the puzzle? Understanding your audience and using data to your advantage. By analyzing the data, you can gain valuable insights into how your music is resonating with fans. This intel allows you to tailor your marketing strategies and reach out to even wider audiences. Remember, the music industry is all about connections, and with the <a href=\"http:\/\/musifie.com\">right online tools<\/a>, you can build lasting relationships with your fans and keep them coming back for more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital world, getting your music out there is relatively easy, thanks to a bunch of awesome online tools. Whether you&#8217;re just starting out or you&#8217;ve been in the game for a while, these tools can help you connect with fans, promote your music, and grow your audience. In this blog post, we&#8217;re going&#8230;<\/p>\n","protected":false},"author":1,"featured_media":393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-scaled.jpg",2560,1707,false],"landscape":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-scaled.jpg",2560,1707,false],"portraits":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-150x150.jpg",150,150,true],"medium":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-300x200.jpg",300,200,true],"large":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/little-girl-having-guitar-lesson-online-at-home-2023-11-27-05-28-02-utc-2048x1365.jpg",2048,1365,true]},"rttpg_author":{"display_name":"Musifie","author_link":"https:\/\/musifie.com\/blogs\/author\/musadmin\/"},"rttpg_comment":20,"rttpg_category":"<a href=\"https:\/\/musifie.com\/blogs\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"In today&#8217;s digital world, getting your music out there is relatively easy, thanks to a bunch of awesome online tools. Whether you&#8217;re just starting out or you&#8217;ve been in the game for a while, these tools can help you connect with fans, promote your music, and grow your audience. In this blog post, we&#8217;re going...","_links":{"self":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":7,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"predecessor-version":[{"id":395,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts\/386\/revisions\/395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/media\/393"}],"wp:attachment":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}