{"id":527,"date":"2024-02-17T16:55:12","date_gmt":"2024-02-17T11:25:12","guid":{"rendered":"https:\/\/musifie.com\/blogs\/?p=527"},"modified":"2024-06-20T17:54:09","modified_gmt":"2024-06-20T12:24:09","slug":"the-rise-of-independent-music-in-india-stealing-the-spotlight","status":"publish","type":"post","link":"https:\/\/musifie.com\/blogs\/the-rise-of-independent-music-in-india-stealing-the-spotlight\/","title":{"rendered":"The Rise of Independent Music in India: Stealing the Spotlight"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"527\" class=\"elementor elementor-527\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ffe8ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ffe8ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-608885d\" data-id=\"608885d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c200a53 elementor-widget elementor-widget-text-editor\" data-id=\"c200a53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">For years, Bollywood soundtracks were the soundtrack to our lives. Remember turning on Spotify and seeing movie songs dominate the charts? It wasn&#8217;t uncommon \u2013 in fact, film music made up a whopping 90% of all listening on Spotify India! But hold onto your headphones, because the tides are turning.<\/span><\/p><p><span style=\"font-weight: 400;\">Independent music, created by talented artists working with labels or by themselves, is making a serious splash. This isn&#8217;t just a ripple either, it&#8217;s a wave gaining momentum. Let&#8217;s dive into the reasons behind this exciting shift in the Indian music scene.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02f43f5 elementor-widget elementor-widget-video\" data-id=\"02f43f5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=VuG7ge_8I2Y&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b253b6b elementor-widget elementor-widget-heading\" data-id=\"b253b6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Rise of the Independent Stars<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ae79e elementor-widget elementor-widget-text-editor\" data-id=\"e5ae79e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember in 2023 where &#8220;Maan Meri Jaan&#8221; by King and Saurabh Lokahnde took Spotify India by storm, racking up over 275 million streams and stealing the number one spot \u2013 and it wasn&#8217;t even a film song! This, along with the growing popularity of artists like AP Dhillon, Anuv Jain, and Kanishk Seth, paints a clear picture: independent music is here to stay.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8640cf1 elementor-widget elementor-widget-heading\" data-id=\"8640cf1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Language Factor<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2264cd0 elementor-widget elementor-widget-text-editor\" data-id=\"2264cd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Spotify is seeing a surge in the popularity of local languages in India and around the world. Music in Malayalam is leading the way, with a <a href=\"https:\/\/rollingstoneindia.com\/malayalam-music-fastest-growing-on-spotify-worldwide\/\">growth rate of 5,300 percent<\/a>, followed by Telugu, Tamil, Punjabi, and Hindi.<\/span><\/p><p><span style=\"font-weight: 400;\">Spotify&#8217;s playlists like Hot Hits Punjabi and Punjabi 101 have gained a huge following globally, along with Hot Hits Hindi and Bollywood Mush.<\/span><\/p><p><span style=\"font-weight: 400;\">These trends were shared by Spotify India to celebrate its fifth anniversary in the country. Since its launch in India, Spotify has become a popular choice for music lovers, both in India and internationally. The streaming platform has seen an 85 percent year-on-year growth in the consumption of Indian music globally.<\/span><\/p><p><span style=\"font-weight: 400;\">When Spotify launched in India in 2019, about 70 percent of its streams were from international music. Now, more than 70 percent of its streams are from local Indian music.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7117517 elementor-widget elementor-widget-heading\" data-id=\"7117517\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Balancing Bollywood and Indie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714a799 elementor-widget elementor-widget-text-editor\" data-id=\"714a799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Amarjit Singh Batra, the Managing Director of Spotify India, has a vision \u2013 a future where film music and independent music share the spotlight equally, with a healthy 50\/50 split. He acknowledges it won&#8217;t happen overnight, though. When Spotify first entered the Indian market, the independent music scene was relatively small. Film music dominated because it was the established path to success.<\/span><\/p><p><span style=\"font-weight: 400;\">But India boasts a rich musical heritage, and the rise of online platforms has opened doors for independent artists like never before. Spotify is playing its part by empowering artists with tools like &#8220;Spotify for Artists.&#8221; This platform offers valuable data on listener habits, allowing artists to understand who&#8217;s listening to their music, and even who those listeners are also enjoying. This information is gold for artists, helping them connect with new audiences and potentially collaborate with other musicians.<\/span><\/p><p><span style=\"font-weight: 400;\">Devraj Sanyal, a leading figure in the Indian music industry, believes film music will likely remain popular. However, he also sees a shift towards an &#8220;artist-first&#8221; approach. This means listeners will connect with songs based on the singers themselves, not just the actors who lip-sync them in movies. Imagine a world where you love a song because of the artist&#8217;s voice and talent, not just because you saw it in a blockbuster film.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fc8ed elementor-widget elementor-widget-heading\" data-id=\"f8fc8ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Brighter Future for Indian Music<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84e998 elementor-widget elementor-widget-text-editor\" data-id=\"d84e998\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While Bollywood soundtracks will always hold a special place in our hearts, the future of Indian music is looking increasingly bright and diverse. Independent artists are carving their own paths, captivating audiences with their unique sounds and stories. With platforms like Spotify bridging the gap between artists and fans, we can expect a thrilling wave of creative expression to wash over the Indian music scene. So, get ready to discover your next favorite artist, because the beat is definitely changing, and it&#8217;s an exciting change for music lovers across India and the world!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b731925 elementor-widget elementor-widget-heading\" data-id=\"b731925\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Takeaway<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a97e1 elementor-widget elementor-widget-text-editor\" data-id=\"a0a97e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Indian music is undergoing a fascinating transformation. Independent artists are gaining traction, with regional preferences playing a key role in the rise of indie music. New\u00a0 platforms are empowering artists and fostering a future where film music and independent music coexist and thrive.<\/span><\/p><p><span style=\"font-weight: 400;\">The future of Indian music sounds incredible! And if you want to be a part of movement that uplifts independent music and artists alike, check out <a href=\"http:\/\/musifie.com\">musifie<\/a>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For years, Bollywood soundtracks were the soundtrack to our lives. Remember turning on Spotify and seeing movie songs dominate the charts? It wasn&#8217;t uncommon \u2013 in fact, film music made up a whopping 90% of all listening on Spotify India! But hold onto your headphones, because the tides are turning. Independent music, created by talented&#8230;<\/p>\n","protected":false},"author":1,"featured_media":397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[20,3,21],"tags":[17,15,27,19],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-resources","category-musifie","category-news","tag-learning","tag-music","tag-news","tag-resources"],"aioseo_notices":[],"rttpg_featured_image_url":{"full":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-scaled.jpg",2560,1700,false],"landscape":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-scaled.jpg",2560,1700,false],"portraits":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-scaled.jpg",2560,1700,false],"thumbnail":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-150x150.jpg",150,150,true],"medium":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-300x199.jpg",300,199,true],"large":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-1024x680.jpg",1024,680,true],"1536x1536":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-1536x1020.jpg",1536,1020,true],"2048x2048":["https:\/\/musifie.com\/blogs\/wp-content\/uploads\/2024\/03\/microphone-on-stage-2023-11-27-05-19-32-utc-2048x1360.jpg",2048,1360,true]},"rttpg_author":{"display_name":"Musifie","author_link":"https:\/\/musifie.com\/blogs\/author\/musadmin\/"},"rttpg_comment":26,"rttpg_category":"<a href=\"https:\/\/musifie.com\/blogs\/category\/music-resources\/\" rel=\"category tag\">music resources<\/a> <a href=\"https:\/\/musifie.com\/blogs\/category\/musifie\/\" rel=\"category tag\">musifie<\/a> <a href=\"https:\/\/musifie.com\/blogs\/category\/news\/\" rel=\"category tag\">news<\/a>","rttpg_excerpt":"For years, Bollywood soundtracks were the soundtrack to our lives. Remember turning on Spotify and seeing movie songs dominate the charts? It wasn&#8217;t uncommon \u2013 in fact, film music made up a whopping 90% of all listening on Spotify India! But hold onto your headphones, because the tides are turning. Independent music, created by talented...","_links":{"self":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":5,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":532,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/posts\/527\/revisions\/532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/media\/397"}],"wp:attachment":[{"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musifie.com\/blogs\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}